2015 was a year of huge technological advances. We’ve seen a rise in artificial intelligence, 3D printing, self-driving cars and you obviously can’t forget the ‘hover-board’ (especially if you have a child under 16).

Sometimes it’s easy for traditional methods of advertising to get swept under the carpet as new markets emerge. There are also less traditional methods inevitably tried out across the globe. Let’s take the example of the lady who got her business name tattooed across her forehead, probably one promotional technique best forgotten about.

Amidst all the new crazes and online platforms there’s a timeless classic that, done properly, will always bring you custom and unlike computers – won’t let you down.

A well-worded, clear, eye-catching sign will never become redundant, no matter how fast technology advances.

Does your business have a sign outside right now?

Do your customers know who you are? What you offer? Where you are?

If the answer is no, research states that you could be losing a large chunk of potential custom.

A study carried out by FedEx saw a whopping 76% of consumers visiting a store or business just because the sign caught their eye.

In contrast, 60% of consumers said the absence of signs would deter them from entering.

In a separate study conducted by UC, customers chose legibility as the most important characteristic of a sign. Probably because your brand is not just a logo, it’s an encounter that determines whether or not you’ll pop into mind next time that person needs your services.

The figures prove customers are still drawn to advertising when it comes to picking a company. It’s important to remember that even if it’s just 5 seconds, first impressions count.

Top blogger for small businesses and entrepreneurs Brandon Gaille states the value of on site signage is equal to 24 full-page newspaper ads every year as well as working for you 24/7.

Here at S&S we have years of experience when it comes to advertising your business. We can even pay you a visit and create one for you on the spot with our mobile sign studio.

Click here for a non-obligatory, free quote or to find out more information.