Your brand is a reflection of your business; it’s the message you send to your customers every time they interact with you. This means it takes some careful consideration to get it right, and involves a lot more than just getting a nice logo designed and using the same one for decades.

Your marketing materials, business premises, company vehicles, uniforms and product packaging should all be consistently designed to attract your ideal customer. If your business has been around for a while, this may mean your client base has changed, so you should change with it. Here’s our advice to guide you through the rebranding process:

Set yourself clear goals

Why are you refreshing your brand? To attract new customers? To adapt to a changing market? Whatever your reasons for rebranding, be sure to set achievable goals before you start out. This will help you and your team to translate your ideas into tangible results, whether you’re aiming for increased footfall and web traffic or world domination!

Take your time 

Rebranding can be a lengthy process, which may seem frustrating when you just want to get things moving for your business, but the more time you spend on getting your new branding right first time, the less costly the transition will be in the long run. The last thing you want is to alienate your existing customers by going with a drastic redesign that you chose in five minutes, resulting in decreased sales. Work closely with a graphic designer to choose a logo and colour scheme that represent a natural progression from your old branding, so you’ll still be recognisable.

Be consistent 

As fun as it might be to pick a different colour and font for all of your different marketing materials, this will only serve to confuse people. If you want to create a lasting impression, stick to one style across your whole business and you’ll build trust with your client base, thanks to the reassuring visual links you’re establishing.

Versatility is key

When designing your new branding, it’s important to take into account the mediums that it will be displayed across. Be sure to settle on something that works just as well on a tiny business card as it does on the side of a lorry. The same goes for slogans or mottos that need to fit on your shop fascia and the front of your staff’s shirts – a good tactic is to create mockups of all of these scenarios before you make a decision.

We hope these tips help you to execute a successful rebrand, good luck! Let us know how it goes in the comments below, we’d love to hear from you.